Gerald Heidegger, head editorial department orf.at
Robert Schweinzer, editorial head of product management APA
Gerhard Reitmayr and Philipp Breuss-Schneeweis
Heidegger and Schweinzer:
How will we attach the user? Not sure whether people will geo-reference articles.
APA is experimenting. The vision being: i am in front of the parliament and can see what is going on in there. Or I am in front of a cinema and can see what is being played– APA has all these data. They code 70-80 news per day.
How does the news come to the user? Will it be a success? How do we need to tell stories so they don’t qualify as spam?
Web is not a medium but a usage, and we need to add our own poetry. We can link a difficult word, we can condense texts. Non-linear telling is actually an old cultural tradition.
Example: in the medieval times – when a well educated person heard a word they could tell a story with it – like Montaigne in Bordeaux – he just knew what other writers had said about the town. How much do we trust gadgets? We don‘t need to think for ourselves anymore- but this implies a lot of trust in foreign data.
Question on how to filter these data. How much needs to be done? How can we tell stories in such a way that we know what is happening in a special street – a play in the theatre, or even somebody who got killed nearby. It is about filtering info. What are the possiblities in tv?
How to tell stories in an easier way? We don’t talk about entertainment much – but there could be great uses there. There should be a place where experiments are possible. Milgram continuum – between news and strories that we can tell. These different formats can be used. What is possible?
Reitmayr: I think about documentaries, guides from one place to another. I could choose what aspects interest me. AR is filtered storytelling, creates depth. NY Columbia tried to work on the student revolts of 68, and show what happened in front of a certain building. It is like a museum where I go from information to information. But I can choose my position, can choose my levels and aspects.
Schweinzer (APA): Classic news is the wrong content for AR. For lots of stories ther is no geo-referencing possible. There is an App in Washington where I can see through a camera whether a certain building has been subsidised by the state. Data journalism is a difficult area.
Questions: Workflow? How do I get my input? By using content development – tools like Wikitude. You can go somewhere, put a virtual fence around you, and your mobile recognises this and starts special content. Tools are about to be created – it really is a playground for creative people. Reitmayr: it is easy to reference informations. Interesting to add other media than just text. Should be an issue in TV.
Heidegger (ORF.at): But we need fewer people. The multi-tasking jounralist needs to work in at least 3 media. We ask ourselves: How relevant are apps? Hdd tv – do we need it? We need to see first how people want to use it. Medias want to have lots of apps, but how much are they really used? Which parts of apps are really being consumed? People spend time on facebook, but not on online news. It isn’t easy to create news. What can we really use? We need to gather more information about user behaviour.
Reitmayr: about usability. We talk about software user interfaces. Not sure how to generate news or how to consume them. I think tools are getting better, and also their usability. In a couple of years the camera will give me 3d pictures directly.
1. work with the community is important. Everybody is reading the comments under the articles. The recommandations of other users is highly important.
2. Relevance is important, too.
3. Stickiness – how sticky is the app, how often do poeple come back? Facebook is a good example – people keep coming back. We follow facebook and use it. Also create systems that when a user once likes something to recall that info to him.
Journalistic formats: From the public: What is sticky? Angry birds – it is about entertainment. That can be a starting point. Put mobile in front of tv and do the quizz at the same time. Fashion magazine – AR marker, I can see the collection live that has been presented in the magazine. This is where I see AR more than in the proper news environment. Schweinzer – this has been around for a while. But has not become so important, is not being used enough.
Reitmayr: Entertainment is definitely important for the use of AR – 3d interaction has become easier. Could be more 3d content in stories.
From the public:
Is it really useful for journalism? We have amazing technical possibliities but don’t know how to fill them with journalistic content. What can we expect?
Reitmayr: Graphics, 3d, navigation with images. News ways of using these. Interaction with these.
Breuss-Schneeweis: 500 years ago the printing was discovered, then came the first newspapers, then they put pictures in papers, then came radio, tv, color tv – internet, mobile internet. AR is a new innovation that simply adds to it. It is a new possibility to visualise content, to recognise content, to heighten the relevance of information. The smartphone knows a lot about us –it can source and edit information for the user.
Schweinzer – we don’t have the right content. What we have is being geo-refernced. It needs to be easy – people don’t want to start app, choose world, then click etc – it needs to be super easy and come on directly.
Heidegger: is what we are talking about just a gadget or really a media app that will be working one day.